Mojo Double Page Spread Analysis

 

The colours used in the headline of this magazine emphasise the fact that Alex Turner and Miles Kane have the best of both worlds yet they are both still different and unique. This shown because the writing on the left hand side of the spread are in an orange colour and the words on the right are in white which shows they are both different. This is again used in the text just underneath the headline where orange and white are both used. The font used for the title is very bold and then the font changes for the text used in the article and then goes back to the same font used for the headline when it says who wrote the article.

The basic idea behind this double page spread is to give the reader an article about Alex Turner and Miles Kane working together. However you get the feeling that Mojo are trying to give off the impression that Turner and Kane don’t always get on. This is shown because Alex Turner is looking away from Miles Kane this perhaps showing that they don’t always get on all that well.

Mojo magazine’s audience is people aged 15-24 and this is quite a mainstream audience. However the target audience is slightly older then say Kerrang which I think can be seen by the way the magazine is set out.

This double page spread is represented in some of the traditional ways a double page spread is represented. For example a large headline used, so is a large photo which dominates the page. However some conventions are missed out like a pull quote for example.